Most rental prospects pour over photos of homes and buildings they are interested in. Photos help tell the story of a property, so the more photos you can see, the better, right?
In all of your Online marketing, it is critical to have professional looking photos to market online and generate more online leads. Experts agree that photos are one of the most important pieces of information found on an Online ad. Clearly, it's easier to rent a home people can see than one they can't, right? And more photos of a property should help even more than just one or two, right?
Remember the most important factor is time. Why would an owner want to spend time driving to meet prospects and showing units just to see a place when they should have been able to see online? Professional photos help attract renters who are interested in learning more about your place from well taken photos.
For example, who do you think is a more qualified prospective renter?
Prospect A
Visits Garden State Apartments
Searches and finds an affordable home matching their interests at 25 Main St.
No Pictures of Property
Prospect B
Visits Garden State Apartments
Searches and finds an affordable home matching their interests at 25 Main St.
12 Professional Pictures of Property
Prospect C
Visits Garden State Apartments
Searches and finds an affordable home matching their interests at 25 Main St.
1 Pictures of Front of Property
As an owner, which prospective renter would you be most interested in showing this home to? A prospect who hasn't seen even one photo of the home (A), only one photo (C), or twelve photos (B) covering the exterior and interior of the home and property?
Clearly the answer is B. Does the price of the rental make any difference in this equation? Why wouldn't you take the time to have professional photos taken of the property for use every time your rental turns over?
As a prospective renter, which rentals do you spend the most time looking at online? Listings with no photos, one photo, or many? Why would you invest your valuable time visiting homes you haven't seen? What would it take to get you to visit a property with no online photos? My guess is an exceptional price may help get you into the car, but you are taking a gamble with your time.
The bottom line is that everyone benefits from additional photos and professional photos help you to put your best foot forward. If you are interested in having professional photos taken of your property, please contact us to learn about services and rates.
Garden State Apartments does not take any responsibility for actions of providers in our network, and will not be held liable in any manner for any losses, damages, or consumer dissatisfaction associated with their use. Each professional, company, organization, and affiliate in our network operates independently from Garden State Apartments. Any complaints should be directed to provider and not to Garden State Apartments.
Photography, Photographers, Photos, Virtual tours, Online tours, tours, pictures, images.
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